20.6.09

Tampax Vs. Playtex



Finally, an ad that isn't for Tampax. This one starts with an older lady dressed all in white, who is doing robotic star jumps. She doesn't seem to have much freedom when she exercises. And neither do her creepy clones, who appear soon after she does. Perhaps this is because they all have their period, and they're all wearing entirely white outfits. The outfits represent the type of clothing the boring plebs who use "Tampax Pearl" tampons would wear. They all dance to the same beat, with the same moves. Perhaps Platex is pointing out that they are silly conformists who buy the products that everybody else buys and thus will never be truly individual. Platex says the reason they're dancing like square dancers crossed with slow motion cheerleaders, is because their "Tampax Pearl tampons only open width wise!" What a disaster!

But with Platex the world can become a colour saturated 50s dance floor with Busby Berkley as the choreographer and an unskilled but popular effects editor as the VJ! These vibrant young ladies are shot from all angles, and are wearing and twirling full circle skirts to emphasize the point that Platex tampons expand all around. Using Platex tampons is much more fun than using Tampax. It's even evident in the name of the brand! Playtex tampons are about play - which is about youth - which is what everybody wants.

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